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This web page states the following, "Handcrafted jewelry featuring sterling silver, copper, sea glass, crystals and beads." Our analyzers saw that the web site also stated " Sea glass sourced from the shores of Puget Sound, Washington." The Website also said " Artisan statement jewelry that is unique and fashionable. Jewelry collections inspired by legends, myths, seasons and nature. Designs inspired by legends, myths, seasons and nature." The website's header had artisan jewelry as the most important optimized keyword. It is followed by copper jewelry, wire wrap rings, and sea glass jewelry which isn't as ranked as highly as artisan jewelry. The next words zemrajewelry.com uses is crystal jewelry. handcrafted silver jewelry was included and might not be understood by search crawlers.